Focus on fresh content. Use the opportunity to tell your story. If applicable, let visitors know ways in which your organization is helping people cope with the situation.
Update your website header, not just your homepage. Google ranks pages, not sites. If a person is searching for your organization, they’re likely to be directed to an interior page on your site, not your homepage.
Add an alert bar that sits above the navigation bar. An alert bar is a great, practical tool for drawing attention to a crucial issue. If you’re providing special services or operating an emergency COVID-19 fund, this is the best way to convey that information. Use action-oriented language such as “follow updates to see how we’re helping the community.”
Continue updating your site with non-COVID-19 information. Although COVID-19 and related topics are dominating everyone’s attention, Google continues to crawl the web and update its rankings. It’s important to continue to drive your mission.